In the example of Facebook, all it would take is a mass exodus from the platform, and then poof, it’s gone (unless Facebook were to hold our data for ransom or use it to blackmail us until we return, a scenario that actually doesn’t seem too far-fetched). This exodus would have to start with a massive change in the subjectivity of Facebook’s 2 billion users and be followed by those users’ economic and/or political actions.
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